I was tasked with creating a logo and identity for a book publishing company, Toucan.
Let's walk through the process.
Let's walk through the process.
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/827ac91b-9ae9-4739-bf1b-b81605b06540/d1804d06-6f3a-49e2-af64-2ea05ec12a11_rw_1920.jpg?h=193d2c587fbf32aaf6490622800cb1fd)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/827ac91b-9ae9-4739-bf1b-b81605b06540/90dabbee-0470-4224-bb49-38cc16e6e087_rw_1920.jpg?h=f6d514a9c2dbd4ac6b238143731c0d53)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/827ac91b-9ae9-4739-bf1b-b81605b06540/aaac86d1-9303-4ac1-9e13-961b3ef454c2_rw_1920.jpg?h=1ed0b94eafc89d646b913513a832e2f4)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/827ac91b-9ae9-4739-bf1b-b81605b06540/12fd0c49-0b16-4065-9a2f-b3caaa957c83_rw_1920.jpg?h=c1451cfe88b2845a9420e6f077e64ea9)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/827ac91b-9ae9-4739-bf1b-b81605b06540/791cc164-027b-4acb-9fb2-a8d7ab9fcdc0_rw_1920.jpg?h=af0b0a335f458415784c9c365537c354)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/827ac91b-9ae9-4739-bf1b-b81605b06540/9092ebb5-ff96-45f8-874b-571888ae6f8f_rw_1920.jpg?h=cad4a171c4bd2951c44f421bfa54aa32)
Once we had a logo selected, I touched it up to perfection
& used elements of the logo to create an identity around it.
& used elements of the logo to create an identity around it.
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/827ac91b-9ae9-4739-bf1b-b81605b06540/d219f128-85d0-4eb3-988a-02a8a7fb345a_rw_1920.jpg?h=22949105c4b857d6353d3bde0bc75f9b)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/827ac91b-9ae9-4739-bf1b-b81605b06540/a4068ef5-ac4e-48b5-93ee-b95adb09bb21_rw_1920.jpg?h=872fa3402e129f7b241f5860559a3f22)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/827ac91b-9ae9-4739-bf1b-b81605b06540/b41c3529-c165-4fe4-bcce-f08157b735f0_rw_1920.jpg?h=9bc15fb7093b89b6d5dc1286590dbaeb)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/827ac91b-9ae9-4739-bf1b-b81605b06540/6d93f06b-635b-4052-9dce-c0e5f72bdf6e_rw_1920.jpg?h=f13fbef17de6a84d8aac92e5c6b3169b)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/827ac91b-9ae9-4739-bf1b-b81605b06540/74a82e85-87af-4cb7-bf28-1cd4f72486c3_rw_1920.jpg?h=9b2ae1d922d49053af53620a3915c968)